Do you know how Shopify speed optimization tips for 2023 are necessary for e-commerce startups and old business owners?
So, read this article if you want to build strong relationships with customers and seek to provide your clients with a smooth shopping experience.
You must know that having a fast website is crucial for your e-commerce business success. Otherwise, a slow Shopify store can lead to decreased conversion, frustrated customers, and lower revenue.
Therefore, Shopify speed optimization is not an option; it is a must for e-commerce business owners to increase customer growth and sales.
In this article, we will cover the main points related to Shopify speed optimization, including:
- The e-commerce website speed is important.
- Reasons for slow-loading pages.
- How to improve Shopify speed.
Why is Shopify speed optimization necessary?
It is your choice to cause your customers frustration with a slow online store or encourage them to purchase and gain an easy shopping experience with a fast site.
Simultaneously, Page speed is considered a ranking factor for search engine optimization like Google; this indicates that fast e-commerce stores have higher chances of appearing at the top of search results.
Here are some reasons why Shopify speed optimization is necessary:
Weak user experience (UX).
Customers nowadays can not expect to deal with the slow loading side thanks to the fast-paced life.
Moreover, the various online store choices when your customers get frustrated, they will check another website for purchasing.
So, the lack of quickly loading sites can cause your sales and customer loss.
Reports refer to a one-second loading delay that can cause around a 7% reduction in conversion.
Low conversion rate.
Shopify optimization speed level can control which customers you will have, frustrated or happy customers, as it plays a high-efficiency role in conversion.
As fast as your online store loads, as long as customers stay on the website, the conversion rate will increase, and purchasing processes will increase.
Shopify speed optimization is a factor that affects search engine ranking like Google as it affects user experience and as you have higher rank as you reach more audience.
As we know, traffic is the way to make money on Shopify. So, optimizing your Shopify store to keep and increase your store ranking is a must.
Weak mobile experience.
As most e-commerce store traffic comes from mobile phone devices, if your website takes time to load, you may lose customers before they start navigating to your products or services.
Expose brand reputation and customer loyalty to risk.
It has been a long time building brand customers love, investing money, and seeking success while slow load times can ruin all your work.
For sure, no one likes to stay for minutes till the website loads, they will have to check another website, and that's not going well for brand loyalty and reputation and leads to less trust in your online store.
Here are some facts about the negative effects of slow-speed websites:
Around 79% of consumers who have a bad shopping experience will not buy from this Shopify store again, and 64% of customers purchase from different e-commerce stores.
Moreover, around 46% of potential buyers say that speed is the first factor that determines their return to the site.
Also, 18% of shoppers can leave their carts if the online store loads too slowly.
How can you boost Shopify speed optimization?
Solve the broken links problem.
Broken links are dangerous for your store speed!
When Google recognizes broken links on your website, it ruins your store's SEO, assuming the content you are linking to is outdated or broken.
In addition, broken links are an enemy of your store's user experience.
Optimize and compress images.
If you suffer from a slow Shopify e-commerce store, you should focus on optimizing your images first.
As visual elements express a large part of selling online, optimizing these elements is a must to be strategic.
So, it is necessary to ensure that displaying images in a high-efficiency way for SEO and customers.
We can say that compressing images refers to reducing the file size by removing unnecessary information from the image file, like metadata removal.
The more you remove unnecessary information from the image, the more you get a smaller file size.
Furthermore, if you use an image with text in it, be sure it's displaying in HTML format so the browser can read it in text instead of text displayed as an image, which leads to low speed.
When optimizing your images to improve Shopify speed optimization, there are some tips to include:
- Awareness about image types like PNG, JPEG, JPG, etc.
- Name images with the main keywords to enhance SEO.
- Add tags to images.
- Reduce image file size.
- Use the sitemap to help Google to notice images.
Focus on fast and responsive themes.
Themes add an aesthetic look to your site and identify it.
You can find heavy or light themes. However, choosing fast responsive themes can help your site load quickly.
Simultaneously, using good themes improves the loading speed on mobile devices, which leads to an increase in customers and sales.
So, be careful when choosing and avoid slow-loading themes that lead to low customer rates and sales.
Focus on AMP.
AMP refers to accelerated mobile pages, where if you want customers to find your Shopify store easily when searching, you should focus on implementing AMP.
Simultaneously, AMP expresses implementing HTML code so your e-commerce store loads faster on mobile devices.
And with life's fast pace, people tend to use their mobile phones for shopping rather than laptops or desktop computers.
Moreover, the AMP formats ensure web pages load quickly, so your customers will get a smooth shopping experience and will not have to wait a long time to load.
Reduce using redirects.
When customers click on something and browsers direct them to another page or website, this slows down your site as browsers take time to load and switch between pages.
So, to reduce the redirects, make sure you have as few redirects as possible on the Shopify store.
Here are some tips to reduce redirects and boost Shopify speed:
- Use the most search engine user-friendly redirect, which is 301.
- Minimize redirect chains.
- Use shorter and faster URLs to resolve.
- Use cronical tags.
- Focus on updating internal links regularly.
Use the page speed insights tool to check your online store performance.
Hopefully, with these Shopify optimization tips, you can speed up your store and get a better conversion rate.
Therefore, do not cause customers frustration, and contact us to help you with all digital marketing services related to the Shopify platform.
Do not waste more time! Keep your customers and sales at their maximum.
At be4startup, we have a professional marketing team that helps you with marketing tricks to boost your performance, whether in web development, content marketing, designing, or more.