How to leverage e-commerce trends for more profits? It is the best question to ask regarding the e-commerce business for the last quarter of 2023
It is incredible how many competitors are in the e-commerce business nowadays! And how consumers consider e-commerce shopping criteria over traditional retail.
That's why learning about e-commerce trends can show high efficiency in attracting more target audiences and sales through implementing strategic planning and identifying new e-commerce business trends.
So, e-commerce business owners should ensure they meet or exceed their consumers' expectations by providing them with a smooth, convenient experience, customer support, reputation, and credibility.
Read on to learn how to leverage e-commerce trends for more sales and reach more customers.
Here are the highly effective e-commerce trends in 2023:
Social commerce with Tiktok.
We can't deny how the e-commerce businesses of various brands are drawn towards the TikTok platform.
This social platform includes more than 755 million users worldwide who tend to detect their future purchases, whether in cosmetics, clothing, or even courses; depending on TikTok trends.
Furthermore, the Tiktok platform has launched Tiktok for Business, which provides business owners with several ways to appear on the "for you" newsfeed page and reach many audiences.
More than 93% of marketing professionals use TikTok, and in order, they have received high impacts from this platform that helps spread your business everywhere without being boring.
In 2023, many consumers prefer relying on voice assistants and smart speakers in their daily tasks.
That's why many digital marketers use voice search to level up their e-commerce strategies and be easily available to their consumers.
Somehow, customers can shop in the brand's various collections through voice search to choose sizes and colors within your shop. It is a potent technique that surpasses customers' expectations.
Many brand owners have started establishing voice search techniques on their e-commerce websites, and others plan to have such comfort features.
AR and VR for a better online shopping experience
It is one of the most necessary e-commerce trends in 2023 and may show more tangible effects in 2024.
Many digital marketing experts have predicted that VR (virtual reality) and AR (augmented reality) will play a significant role in brand engagement and enhancing online shopping.
AR has added magic touches to various industries, especially fashion and decor, as it brings the service or product to customers with the concept of trying before buying.
This concept is applied through the use of 3D mapping to help people try products and preview experiences before purchasing.
What are the advantages of AR e-commerce?
- The AR allows customers to feel the products without trying them physically.
- Customers will be sure about their purchasing decisions and can return to make many purchases thanks to previewing products and experiences before they purchase.
For instance, in AR e-commerce, try makeup products and shades to choose what matches your skin tone, put furniture in a room to see how it looks, or even try glass frames.
If the consumers have the chance to try furniture, makeup, or whatever they need through AR usage, they would be confident about their purchasing decision and return to try these products again for future purchases.
Simultaneously, you can invest in AR e-commerce through your brand's application or an AR application like Snapchat.
Most consumers seek a personalized experience where they know that e-commerce sites collect data and information, but they don't trust how they will use it.
So, there will be high impacts from the personalized shopping experience.
For example, Google has planned to end the support of third-party cookies in 2023, and new brands and old ones are beginning to use zero-party data to protect their customers.
Collecting data directly from customers, whether through personal accounts, surveys, or quizzes, is much better and an attempt to prevent issues that occur with third-party cookies.
So, with the future of zero-party data, marketers have to find a balance between knowing their customers' interests and everything else with personalization, policy, and security.
For instance, marketers should implement suitable privacy protocols and security to protect the customer's data. Let customers trust how you use and store their data.
After that, congratulations! You adopted zero-party data by collecting customer data in-house.
Subscriptions for more loyal customers.
We can consider memberships and subscriptions as necessary e-commerce trends, especially in periods of economic instability and inflation.
So, brand owners attract more loyal customers through subscribers while enhancing profits and retention rates.
Moreover, B2C e-commerce brands seek subscription marketing plans for money-saving, and some suggest lifetime price rates as registration incentives.
Certainly, having loyal customers for your brand that keep purchasing from you and recommend your products to other people.
Check out the Shopify report to learn about the importance of subscriptions for your online business.
Here are some ideas to encourage consumers to subscribe:
- Use limited-time offers to reward subscribers.
- Refer to the benefits your subscribers gain.
- Focus on engagement with subscribers online to build a potent relationship with them.
Business owners should follow e-commerce trends, as they are the key to many visitors and profitability increases.
Therefore, only professional digital marketers use their marketing strategies to align with e-commerce trends and achieve the best results.
If you seek success with a professional marketing team, contact us.
At be4startup, you will find various digital marketing services that enhance your website performance and boost your sales.