The e-commerce competition has increased to a maximum nowadays. For that, there are SEO mistakes you should avoid for more sales and customer growth.
As you know, e-commerce competition increases daily, so there is no time for SEO mistakes but only for potent marketing strategies to get the best results.
However, having a unique place in the e-commerce business isn't difficult. With the help of Google, that tells how people usually shop in search results, making your website ranking easier.
Therefore, if you are an e-commerce startup or an old business owner, make sure you avoid costly mistakes and enhance your SEO score to increase traffic and e-commerce sales.
What is the meaning of e-commerce SEO?
E-commerce SEO aims for the search engine optimization of online stores.
The SEO field guarantees that your e-commerce store is optimized to rank in the Google search engine or on any platform.
So, when people start their shopping journey, your e-commerce store can be one of their choices for shopping and purchasing experiences.
What are the common e-commerce SEO mistakes?
With the help of our marketing expertise at be4startup for SEO optimization, our team can support you with the best SEO strategies that boost your performance and profits.
Here are some SEO mistakes that sellers make:
Ignoring H1 and SEO basics.
E-commerce websites of all sizes should follow the SEO basics, including page titles and main headings "H1".
There are many marketing parts we can collect to form successful SEO strategies, and without applying the SEO basics, your online store is exposed to missing the search rankings.
So, if you think that your e-commerce website is not performing well, you have to check these SEO basics initially:
- A good product or service description.
- Your pages are indexed.
- Alt text on the image.
These are just examples, but many SEO tips are needed to implement an optimized site with the help of your development team.
So, do you prefer leading or lagging rankings? Your website behaviors can answer.
Page speed optimization.
Don't let your visitors get bored! If your website is slow, visitors will leave for shopping at another e-commerce store.
How fast your online store loads refers to how pleasant your customers are with the shopping and purchasing experience.
Do you know that decreasing mobile load times results in major performance gains, which lead to an increase in conversion rate just from the first second of enhancing speed?
Check out a Google study on how speeding up your mobile site can improve your e-commerce store performance.
You can use the page speed insight tool to analyze your site's speed and performance.
As e-commerce businesses become more competitive, if you suffer from a slow website experience, you should improve it.
The page speed plays a crucial role in user experience, customer convenience, and bottom-line achievements.
Avoid compressed and properly sized images, poor servers, and large JS and CSS files. All these are factors that affect your website's speed.
Misunderstanding of HTML speaking language.
It is necessary to know that Google identifies and reads your site through the HTML language.
That is why your website images should be associated with an alt tag so Google can define photos through the HTML.
So, you must ensure that all images on the e-commerce site have appropriate alt tags with keywords relevant to the image description and your topic or industry.
Neglecting audience keywords.
One of the most popular e-commerce SEO mistakes is researching keywords related to the industry and forgetting about the keywords that your target audience searches for.
Moreover, your keywords should include your audience questions when searching for your products or services, and these can often be long-tail keywords.
Simultaneously, the long-term keywords help you rank more easily as they face less competition than the generalized keywords used by many websites.
Avoid keyword stuffing, whether in the product description, URLs, meta tags, or content with keywords, as this behavior is obligatory by Google and can lead to spamming and a drop in ranking.
Lack of URL optimization.
We can consider this issue as one of the biggest SEO mistakes that means a lot for search engines.
As the search engine understands what the page is about through the URL, shoppers can select your store over other options.
For instance, e-commerce sellers usually make this mistake and leave URLs like:
- Website.com/products/1453.
It is an example of non-descriptive URLs that include product numbers or unnecessary words, preventing optimization.
While the URL should be something like this:
- Website.com/products/Children-tennis-tools.
Lack of reviews.
It is necessary to understand that SEO is not only about links and keywords; you are lucky to have visitors, so it is your turn to convince them to purchase.
We can say that around 61% of consumers tend to read reviews before purchasing, where reviews encourage them to make the purchasing decision, so they should have them on a website.
Furthermore, review pages act as fresh content, which helps you to rank. Also, you can add product reviews to your keyword set.
Missing internal linking.
Google prefers content that links back to other high-quality content. So, e-commerce owners can take advantage of their websites.
You should ensure your blog posts include internal links to high-quality and relevant pages related to your topic.
One of the most necessary SEO tips you shouldn't miss is using keywords as anchor text, which will help Google determine the topic of your content.
However, avoid keyword stuffing in the anchor text; this can ruin your e-commerce SEO.
Simultaneously, linking to a relevant website is beneficial for your visitors because they learn a lot of information through your content, which in turn encourages them to visit your site again for such informative content.
Avoiding these common SEO mistakes will help you improve your e-commerce store performance.
Stay up with Google updates to protect your e-commerce website.
Don't forget to check out the best SEO strategies for e-commerce growth and sales increase.
What are you waiting for? Contact be4startup to solve all your SEO issues and enhance your online store performance.
Our professional marketing team at be4startup guarantees you successful ranking through high-quality content, designing, web development, and more.
Contact us now to avoid SEO mistakes and achieve the most efficient search engine optimization strategies. We will be always with you step by step.