When you plan to maximize profits with marketing campaigns, you will need an organized marketing plan to attract more leads.
The e-commerce marketing campaign is not only about a product or service but also about a well-established marketing plan and strategy that shows your strong points to your target audience.
As you create a communication story between your brand and your customers, you can attract the right audience at the right time by determining your needs and purpose first.
What is the e-commerce marketing campaign?
We can summarize the marketing campaign in well-organized steps and activities that seek high-efficiency promotion with a specific goal in mind.
Simultaneously, focus on a marketing approach that can work well for your campaign, as you can promote on a wide range of media, such as social media platforms, and offline, like television, radio, etc.
So, considering your objectives and vision for transferring your message to the target audience plays a necessary role in choosing the appropriate platform for your e-commerce marketing campaign.
Some companies prefer to run more than one marketing campaign; for example, one campaign serves brand awareness raising and the other one promotes upcoming seasonal sales. However, it is preferred for e-commerce startups to run one marketing campaign.
What are the types of marketing campaigns?
Your target audience's favorite platform is perfect for your marketing campaign. The e-commerce marketing campaign may use a combination of social media or a single medium based on target audience presence and preference.
Social media marketing campaign.
Social media is highly effective for most people nowadays; it can push customers toward the sales funnel while customers engage with your social media channels at different stages of their buying process.
Moreover, you can collect quantitative and qualitative customer feedback about your brand on social media.
Simultaneously, you can use both categories of social media, whether organic or paid, to work together to promote, educate, and engage with customers to achieve your objective.
Email marketing campaigns.
Email marketing campaign is one of the best ways to connect with potential and existing customers.
Each email acts as part of an overall marketing strategy with a common goal of reaching your prospects to take action.
Remember that personalization in email marketing is a bonus, as the difference between the opened email by subscribers and the one in the trash is personalization.
So, speak directly to your audience in a short story, starting from the objective to the call to action for a successful email marketing campaign.
Pay-per-click marketing campaigns.
Pay-per-click refers to an online advertisement that costs every time a potential lead clicks on your ad.
If your business has a clear understanding of the target audience and how they interact online, you will get the highest results from PPC (pay-per-click).
When people search for your products or services, you have the chance to get high-quality leads from them.
Marketing events.
Event marketing exposes your business to opportunities to engage with potential customers and partners.
So, you can start announcing the event date with a perfect presentation to attract potential clients and partners.
These are the top e-commerce marketing campaigns, in addition to journalism, television, and radio if needed.
How to build a successful e-commerce marketing campaign?
Whether it is your first marketing campaign from scratch or the tenth campaign, planning well is the only reason that guarantees your success, and each successful plan refers to a professional marketing portfolio.
Moreover, the marketing campaign does not depend on one task. It is a combination of goals, target audience, messaging, and various aspects of marketing strategy to ensure your success.
Here are some tips for building a successful e-commerce marketing campaign:
Understand the overall marketing plan purpose.
Your marketing plan can tell everything about your campaign and state its direction, including activities, strategies, budgets, resources, and KPIs.
Creating a plan is the most necessary part of a campaign, as it ensures that each part of the campaign is done well and delivered on time.
So, to control a successful marketing campaign from the beginning, you must define your marketing campaign purpose, which may include:
- Increasing brand awareness.
- Supporting a new product launch.
- Boosting revenue through sales.
- Improve customer retention.
- Engage with the target audience.
- Potential leads.
Detecting your purpose helps you get creative and high-efficiency direction for your e-commerce campaign and put life back into your business until it blooms and reaps its ideal results.
Identify your target audience.
Your target audience is who you are creating a campaign for. Some business owners think that it will be more effective to target everyone, but spreading yourself too thin makes it difficult to get results.
The marketer can arrange the campaign material for specific people but can not control who engages.
So, to avoid wasting time and money on the wrong audience, focus on the specific details of your target audience like:
- Gender.
- Age.
- Class based on economic status.
- Location.
- Consumer behavior.
- Needs.
- Interests.
After collecting this information about your audience, who express a high chance of interest in your products or services and the availability to afford them, you can state which platform they are most active on to start your marketing campaign.
For example, brand owners who target teenagers may start on TikTok, while others who target mothers can begin on Facebook. The platform highly depends on your audience preference.
Marketing campaign strategy and message.
This step can show the creativity level of your marketing campaign.
You should align your business goal, concepts, tone of voice that translates your exact message to the audience, colors, copy, and unique points.
Remember that you do not spill products or services; you sell solutions and comfort alternatives to money.
So, determine the message that you want to deliver to your audience.
Detect how you can solve your customer's problems and how your products or services can help them, whether in daily life, look, health, for children, work, etc.
Focus on delivering all these answers in the form of a persuasive voice.
Choose your marketing campaign platform.
It is a very sensitive stage where your marketing campaign takes shape and direction. So, focus on setting creative and strategic ideas on tangible channels.
Then, ask yourself if you rely on your media, like websites and blogs. Do you work for your existing customers or want new customers? You may need paid advertising.
Here are examples of marketing campaign media:
- Your owned media like mailing lists, social media accounts, and websites.
- Search engine optimization and sponsored paid media
- Shared media like third-party websites.
- Earned media like network marketing and external placements
Focus on the media that supports your purpose and delivers your message. It is challenging to manage multiple channels, so do not spread yourself everywhere.
Moreover, work on the content that suits the chosen channel to attract a larger audience, as each channel has its type of content.
Determine your budget.
The e-commerce marketing campaign costs; you must ensure investment in the right direction that serves your goal.
First, research the pricing points of marketing campaigns like an on-site interactive design, website development cost, copywriter, and marketing team if you do not have one.
Compare the campaign budget to what you are affordable to know the suitable opportunities for your budget to form the most successful e-commerce marketing campaign.
According to a survey established in 2010, the budget varies according to your industry, so what you can afford to start depends on your sector.
The marketing budget refers to what you can implement in reality, but it should not limit your goals. As there are multiple marketing channels and tools, you can find creative and cost-effective strategies to reach your audience.
After successfully setting up marketing campaign tactics, it is time to launch your campaign.
Try to break your launch into phases if you will roll out your campaign in one day to a week to avoid pressure.
Applying pre-launch, launch, and post-launch ensures that customers do not hear about you for the first time on launch day, leading to moving them to the marketing funnel for follow-up actions.
Detect metrics to measure marketing campaign success based on KPIs that include click-through rate, content engagement, conversion rates, leads, and sales from a specific channel.
Check out be4startup to establish a successful e-commerce marketing campaign.
At be4startup, we offer various digital marketing services to boost your store performance and increase customer growth and sales.
Do not hesitate to contact us if you seek a successful e-commerce store.